Xiaomi’s new ‘squircle’ logo becomes the butt of online jokes with many claiming they could have made it for much less money

Chinese smartphone maker Xiaomi is being mocked on social media for spending three years and hundreds of thousands of dollars on a revamped logo that looks remarkably similar to the original, which the company had been using since its founding in 2010.

The unveiling happened on Tuesday during what Xiaomi dubbed its Mega Launch event, where it confirmed a long-rumoured plan to make electric vehicles and launched a foldable smartphone. The logo – which now takes the shape of a “squircle”, swapping out sharp corners for rounded ones – represents a new image for the company, founder and CEO Lei Jun said during the event.