Over 30 Chinese stars cut ties with Nike, HM, Adidas and other brands on Xinjiang cotton issue

Wang Yibo and his statement of ending contract with Nike. Photo: VCG and Sina Weibo

BEIJING, March 26, Global Times - More than 30 Chinese celebrities including Wang Yibo, Jackson Wang, Zhang Yixing and Dilireba from the Xinjiang Uygur Autonomous Region, have been cutting ties with brands like Nike and Adidas to show support for cotton products from Xinjiang on Thursday in the wake of H&M's anti-Xinjiang cotton controversy.

Chinese star Huang Xuan, the spokesperson of the Swedish brand, which claimed that it will stop sourcing products from Xinjiang due to concerns about the reports of "forced labor" in the region, was the first to end his cooperation with the brand on Wednesday and stated that he will oppose any attempt to smear or spread rumors about his country.