Billboard ad of fantasy game "Genshin Impact" from Shanghai-based developer Mihoyo is pictured in Hong Kong, China Oct 20, 2020. - Reuters
TOKYO/HONG KONG (Reuters): Free-to-play fantasy game Genshin Impact from Shanghai-based developer Mihoyo is proving a hit beyond its home market, creating a potential breakout moment for China’s gaming industry.
The game, available for mobile devices, PlayStation 4 and PC, has generated sales of US$140 million on mobile alone since its launch at the end of September, data from analytics firm Sensor Tower shows, with Japan its biggest market after China.
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