Malaysia has the highest number of mobile shoppers in Asia Pacific, according to a report by mobile advertising network BuzzCity, commissioned by the Mobile Marketing Association.
42% of Malaysians do online mobile shopping, compared to 39% of the population in Sri Lanka, 35% in the Philippines, 32% in India and 28% in Indonesia.
Mobile as a shopping channel is now on a par with PCs and a key to driving the change in consumer shopping behaviour.
A third of the population of Asia Pacific (32%) shop with their mobiles compared to a fifth (21%) with PC’s in the region.
Further growth in mobile shopping is expected as nearly 30% of those surveyed said that they would consider using their mobiles for shopping.
The report finds the explosive rise of mobile shopping has caught many retailers off guard and that more people are leaving stores without making a purchase.
At least 22% of Asia Pacific shoppers left stores for a better deal online compared to 13% last year and 27% could not find what they wanted in stores compared to 14%.
Overall, fewer customers are engaging with shop assistants and consequently not making it to the tills, which should signal strong alarm bells for retailers.
The survey was conducted in April and May 2014. It involved 3590 respondents from 26 countries including 11 Asia Pacific markets.