Key to Uniqlo casual wear


Agricultural wear that Takizawa designed as a memorial project to commemorate Yanmar Co¿s 100th anniversary. (CREDIT: The Yomiuri Shimbun)

The designer of popular Japanese brand Uniqlo explains the difficulty of simplicity.

JAPAN’S leading fast-fashion retailer, Uniqlo Co. now has 1,300 stores in 14 countries and territories. Naoki Takizawa, 53, is the design director for the brand, which has annual sales exceeding ¥900 billion (RM28mil). He has designed for the firm since 2011.

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