Packing a peachy twist


  • Business
  • Friday, 21 Mar 2014

New offering: Tropicana’ s Twister Fruit Burst peach juice.

Tropicana Twister is adding a peachy twist to their range with the introduction of a new and natural variant.

Permanis Sdn Bhd said Tropicana Twister Fruit Burst contains real peach juice, which means it’s as close to the actual fruit as you can get. Refreshing and delicious, Fruit Burst also includes real peach bits to give you a juicy treat.

Aside from helpings of peach bits in every mouthful, Fruit Burst is also a good source of Vitamin C, making it a nutritious yet tasty beverage that’s bound to satisfy all tastebuds.

The new and innovative variant is the first peach juice in Malaysia that contains real peach bits.

Fruit Burst complements the existing Tropicana Twister range of Orange, Apple and Juicy Burst.

“We’re aiming to give our consumers even more choices from their favourite juice brand with the introduction of Fruit Burst,” said Permanis vice-president of marketing and business development Hemalatha Ragavan.

“Tropicana Twister is already the country’s No. 1 juice brand and we’re confident our new variant will receive the same overwhelming response.”

It also recently introduced a premium, coconut-derived beverage. The fruit’s clear liquid is often referred to as the ‘Water of Life’ due to its content of minerals and electrolytes such as potassium and magnesium.

Tropicana Coconut Water is made from 100% coconut water and is a great pick-me-up on hot days that will help keep you hydrated.

Tropicana 100% Orange Juice, on the other hand, packs the equivalent of 16 oranges in every 1L bottle. It has no added sugar, preservatives and colouring and as the name implies, is made from 100% orange juice. It’s not only nutritious and refreshing, but is also enriched with Vitamin C.

“Our two new products offer equal benefits as the actual fruits themselves,” said Hemalatha.

“They’re aimed at Malaysians looking for juices that are absolutely delicious and complement and maintain our consumers’ healthy lifestyles.”

She added that the products would strengthen Tropicana’s position as the world’s and Malaysia’s No.1 juice brand and further enhance their current beverage line-up.

Tropicana Twister Fruit Burst is available in 355ml and 1.5 litre while the Tropicana Coconut Water and Tropicana 100% Orange Juice both come in one litre packs.


Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 7
Cxense type: free
User access status: 3
   

Across The Star Online