Privately owned company owns more than a quarter of market share of fast food chicken industry.
It’s the fast food chicken chain that most consumers outside the US have never heard of. But inside America, the wild popularity of family-owned chain Chick-fil-A has been identified as a threat to major fast food behemoths like McDonald’s and has even surpassed chicken giant KFC.
The title of a recently released market report for McDonald’s says it all: “Chick-fil-A a Serious and Growing Competitive Threat”.
Written by financial services firm Janney, the report notes that the privately owned company held a 26% market share of the fast food chicken industry in 2013 – up from 9% in 1999.
For comparison, in 1999, Yum! brand’s KFC enjoyed a comfortable lead with a 40% share of the market.
Today, that’s down to 22%, several percentage points below Chick-fil-A and enough to make the Colonel turn in his grave.