Online shopping has profoundly impacted the traditional business model in the last few years, shaping it to one that is consumer-centric. Consumers these days expect to be heard, and have a say in the look and feel of the product. To keep up with the ever-changing consumer demands and online personalisation options, Mike Uskert, managing vice president at Gartner agrees that manufacturers these days “are required to design hyperflexibility into their production”.
In spite of this, Malaysia’s manufacturing sector has been and will continue to be a key driver of the country’s economy, with its electrical and electronics (E&E) exports expected to increase 5% this year. For Malaysia to remain one of the top exporters in the Asia Pacific region, it is imperative that they digitise their current infrastructure.