Web Wanders: Bringing art to life

  • TECH
  • Sunday, 25 Jan 2015

Art would lose its lustre if it didn’t take on a new form and function every so often. After all, that’s what art is all about: Letting creativity loose and revelling in the results. 

A fairly current example of an artist that is pushing the limits of his craft is British artist, Insa. He found a new and interesting way of merging art from the real world with that from cyberspace.

Rather than just producing regular street graffiti, he has expanded it to have a more dynamic feature. If you were to view his street art armed with Insa’s GIF-iti Viewer app on your mobile device, you would be able to enjoy viewing an augmented reality (AR) version of his art in the form of an animated GIF on your screen. 

Insa has termed this hybrid creation of animated GIF and good old fashioned street art as “GIF-iti”. 

This AR experience works whether you are physically present at the actual location of the artwork, or whether you are merely looking at it from behind your PC. 

Of course, after having hatched an idea like that, Insa was not content to just stop there. He decided to take his ideas to a completely new level that’s out of this world - literally. 

As part of the Stay True Stories campaign with manufacturer of blended Scotch whiskies, Ballantine’s, Insa travelled to Rio de Janeiro, Brazil to recreate his Looking For Love design at gargantuan proportions in order to have it captured via satellite to put together a larger than life GIF-iti. 

The entire feat required the resources of a 20 person team and took place over period of six days. A total area of 57,515 square metres was painted and four images comprising 14,379 square metres each were shot with a pair of Pleiades satellites belonging to the commercial satellite division of Airbus Group. 

If you’re keen to find out more, you can view a short video documentary of the entire behind-the-scenes process for Insa’s project which is available on YouTube

Cultivating creativity

It’s really interesting to see how creative individuals like Insa are breaking new ground in their area of work. Not only is he willing to try new things, he is brave enough to embark on goals of epic proportions. 

While we may not all have the extensive resources that he has access to (nor the kind of widely respected credentials he possesses), there’s no reason why we shouldn’t all take a chance and try something out of the box every now and then. 

It is an especially good time to ponder new possibilities that could be within our reach right now while the enthusiasm and positive energy we usually gain from the start of a new year has yet to wear thin. 

We may not all be artistically talented, but if we take the time and effort, there’s no saying what brilliant ideas may come to mind. 

If there’s something new you’ve always wanted to try out but have yet to act upon, why not begin taking steps to achieve it right now? You never know, it might even inspire others in turn to come up with innovative ideas of their own. 

Susanna Khoo is really encouraged whenever she sees others putting a new spin on something that’s familiar. She looks forward to seeing even more new ideas emerging as 2015 marches on. Share with her any fascinating creative ideas you come across online by writing her at susanna@thestar.com.my

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