This is especially crucial given how we go about our days when there are so many different components of our lives competing for our time and attention – whether it’s work, family, or loved ones. And I know all about that, juggling between being a full time mom and being on top of things at work. But the key in managing all that lies in being productive – using our time wisely to make most of the moments that matter. We’re talking about any moment – be it at home, at work, or in between.
Organisations have also understood this and are beginning to build their business around most of the moments that matter – for their customers. This comes in the form of three big trends – the Internet of Things (IoT), the Cloud, as well as Big Data. We live in a world where everyday objects can now be seamlessly connected through the cloud, in which large amounts of data can be sent, received and analysed efficiently and effectively.
Unlocking the Value of Data with the Cloud
The three major trends should not be seen in isolation, but instead, work in tandem to deliver added value to customers. This is especially so in an era where storing, as well as managing data affordably has become increasingly important. This is where Cloud computing is changing the game.
Take ThyssenKrupp Elevator as a case in point. The conglomerate wanted to deliver what was most important to its customers – reliability. It differentiated itself by offering predictive and pre-emptive maintenance, and did so by connecting its elevators’ intricate network of sensors and systems securely to the cloud.
This meant that a multitude of Big Data – ranging from temperature controls, door functioning and the speed of its cabs – could be captured, transmitted to the cloud and onto a single dashboard with IoT services. Data was presented in a rich, visual format, and in real-time; allowing technicians to solve problems with ease and speed.
And that’s just the tip of the iceberg. On a Malaysian front, Malaysia ranks eighth out of 14 countries in Cloud readiness, according to the Asia Cloud Computing Association’s (ACCA) Cloud Readiness Index 2014.
The Malaysian government has also ramped up efforts to develop the country’s data management policies, such as with its recent Personal Data Protection Act as well as Open Data, IoT and Big Data Analytics pilots.
To further underscore this, the Multimedia Development Corporation (MDeC) notes that the Malaysian cloud business is growing at an average of 53% year-on-year, and is expected to generate revenues totalling RM1.5bil in 2015. Companies like Syarikat Takaful Malaysia and KPJ Healthcare Bhd have already leveraged expertise in storage and cloud to improve response time, increase business agility and provide better value for money to its customers.
MDeC has also said that the Big Data analytics segment is estimated to reach revenues of some RM720mil by 2020, while the National ICT Association of Malaysia (Pikom) has mentioned in its annual ICT Strategic Review for 2014/2015 that IoT will be the next significant revenue stream driver for Malaysia’s ICT industry.
With the convergence of technology, this translates to a huge opportunity for our 5,000 local independent software vendors to innovate and bring their business to greater heights.
Moving forward, it’s exciting to see this shift to the concept of productivity – one where devices, software, and the cloud better our lives, so that we can spend quality time on what really matters.
Rukmani Subramaniam is chief marketing and operations officer of Microsoft Malaysia.