INSTANT FEEDBACK: Social media interaction with customers, such as through Facebook, makes it easier for organisations to understand, connect and deliver to their target audience in more relevant and personalised ways. - AFP
What’s the next big IT trend? I often get asked this question during my regular meetings with business leaders and CIOs. Customers want to know how they can leverage these trends, as well as how they can address any challenges.
These trends, including the explosion of data, cloud computing and the multitude of personal devices on the corporate network, are fast changing the way organisations traditionally manage their business. The challenges and opportunities are more apparent than ever before, and look set to drive IT and business decisions in the coming year.
