Indian payments firms oppose one-click UPI checkout proposal, citing competition risks


QR codes of digital payment firms PhonePe and Paytm are seen on the counter of a grocery store in Ahmedabad, India, February 5, 2024. REUTERS/Amit Dave

MUMBAI, July 23 (Reuters) - ⁠Several Indian digital payments firms have opposed a proposal that would ⁠allow merchants to store customers' preferred Unified Payments Interface option for ‌one-click checkouts, arguing it could entrench the dominance of the bigger payment apps.

In a July 23 letter reviewed by Reuters, the companies told the National Payments Corporation of India (NPCI), which oversees the ​UPI network, that the proposal could "adversely impact" competition.

The ⁠signatories include Paytm, Meta-backed CRED, Flipkart's ⁠Super.money, among others.

NPCI and the companies did not immediately reply to Reuters' requests ⁠for ‌comments.

UPI processed over 227 billion transactions worth more than 28 trillion rupees ($289.94 billion) in June, according to NPCI data, making it one of ⁠the world's most widely used fast payment networks.

Walmart-backed PhonePe ​and Alphabet's Google Pay ‌together account for roughly four-fifths of these transactions.

The proposed framework, referred ⁠to as UPI ​Meta or UPI Checkout, would let users save a preferred payment handle or linked bank account with merchants, eliminating the need to select a payments app each time ⁠they make a purchase.

Instead, customers would proceed directly ​to authentication using a PIN or biometric verification, similar to how saved card details can be used for faster checkouts.

"The proposed framework is expected to materially increase persistence ⁠of customer preference towards the (third party apps) selected during the initial setup process," the companies said in the letter.

The firms said that once a customer saves a UPI ID for payment, it is unlikely to change, making it tougher ​for smaller apps to compete.

The concentration of UPI payments ⁠through a few platforms has been a concern for the payments authority.

NPCI introduced ​a plan in 2020 to limit the market ‌share of any single UPI app to ​30%, but has repeatedly delayed implementation. The current compliance deadline is December 2026.

($1 = 96.5725 Indian rupees)

(Reporting by Ashwin Manikandan; Editing by Eileen Soreng)

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