Hasbro raises annual forecasts on digital gaming demand, 'Magic' boost


Hasbro signage is displayed during the New York Toy Fair in New York City, U.S., February 17, 2026. REUTERS/Jeenah Moon

July 21 (Reuters) - ⁠Hasbro raised its annual revenue and profit forecasts on Tuesday, betting on ⁠resilient demand for its digital gaming business and continued strength in "Magic: The ‌Gathering" despite an uncertain consumer spending environment.

Shares of the company rose 2% in premarket trading after it beat second-quarter sales and profit estimates. Its flagship "Magic" franchise fueled a 27% rise in revenue at its Wizards ​of the Coast and Digital Gaming unit, compared ⁠with 16% growth a year earlier.

Stronger ⁠spending by higher-income consumers helped Hasbro offset weak demand from lower-income households facing persistent ⁠inflation.

"With ‌strong indications for our remaining releases and line of sight to continued growth in 2027, the Magic flywheel is firing on all cylinders," CEO Chris ⁠Cocks said.

Hasbro launched the "Secrets of Strixhaven" series in April and ​its "Marvel Super Heroes" title ‌last month, and expects to release its Star Trek-themed set in November.

"The ⁠second half of ​the year is a little bit of a wild card," James Zahn, editor-in-chief of Toy Book magazine, said, adding that Magic's release schedule is heavier than last year's.

The Play-Doh maker now ⁠expects annual revenue to grow in the range ​of 5% to 7%, compared with its prior forecast of 3% to 5%. Analysts expected growth of 6.3%, according to data compiled by LSEG.

D.A. Davidson and Roth MKM analysts, however, ⁠said the updated forecast was conservative, as management incorporated only part of its first-half earnings outperformance into its full-year outlook, leaving room for future upside.

It sees annual adjusted core profit between $1.45 billion and $1.50 billion, compared with the previous outlook range of $1.40 billion ​to $1.45 billion.

Second-quarter revenue rose 16% to $1.14 billion, topping analysts' estimates ⁠of $1.07 billion.

The company's quarterly adjusted profit fell 1.5% to $1.28 per share. Analysts had estimated ​a profit of $1.14 per share.

Hasbro said it incurred $11 million ‌in incremental expenses in the quarter from ​a cybersecurity incident that occurred in March, and expects additional related costs in the future.

(Reporting by Neil J Kanatt in Bengaluru; Editing by Leroy Leo)

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