Exclusive-Saudi PIF set to win EU nod for Electronic Arts deal under subsidy rules, sources say


Electronic Arts logo is seen in this illustration taken September 30, 2025. REUTERS/Dado Ruvic/Illustration

BRUSSELS, ⁠July 17 (Reuters) - A group of investors including Saudi Arabia's Public ⁠Investment Fund is set to secure European Union approval ‌for its $55 billion acquisition of video game developer Electronic Arts under EU subsidy rules, people familiar with the matter said.

Saudi Arabia's $1 trillion wealth fund, Jared Kushner's Affinity Partners ​and private equity firm Silver Lake announced ⁠the deal, the largest ⁠leveraged buyout in history, in September last year.

The deal represents a major ⁠push ‌by PIF in its efforts to become a global hub for games and sports, betting on the enduring value ⁠of blockbuster game franchises as the industry recovers ​from a prolonged ‌downturn.

It also underscores the kingdom's diversification from oil into infrastructure, ⁠tourism, sports and ​gaming and other sectors.

The European Commission, which acts as the EU competition enforcer, is set to clear the deal after the end of its ⁠preliminary review under its Foreign Subsidies Regulation(FSR) ​on July 30, the people said.

The Commission declined to comment. PIF and Electronic Arts did not immediately respond to emailed requests for comment.

The ⁠FSR is aimed at preventing unfair non-EU subsidies to companies looking to acquire rivals in the 27-country bloc.

The deal is also expected to win unconditional EU clearance under merger rules when a preliminary review ​ends on July 22.

Two previous deals involving ⁠Middle East companies, Abu Dhabi state oil firm ADNOC's acquisition of German ​chemicals company Covestro and UAE telecoms ‌group e&'s bid for parts of Czech ​telecoms company PPF, were only cleared after lengthy investigations and remedies.

(Reporting by Foo Yun Chee; Editing by Kirsten Donovan)

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