LinkedIn launches new effort in push to capture business advertisers


FILE PHOTO: The LinkedIn app icon on a smartphone in this illustration taken October 27, 2025. REUTERS/Dado Ruvic/Illustration/File Photo

June 10 (Reuters) - LinkedIn is ⁠aiming to burnish its position as a go-to platform for business advertisers with ⁠a new team of marketing experts that it expects to generate an annualized run ‌rate of $100 million next fiscal year, a source familiar with the matter said.

The Microsoft-owned platform on Wednesday unveiled BrandWorks, the newly assembled team that aims to deliver higher-performing ad campaigns for customers ranging from software giant SAP to ​privately held website hosting platform Webflow.

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