Duolingo's growth outlook moderates as it prioritizes engagement over monetization


Woman with her smartphone poses in front of displayed Duolingo logo in this illustration taken, June 29, 2021. REUTERS/Dado Ruvic/Illustration

May 4 (Reuters) - Duolingo ⁠posted strong first-quarter results but signaled a more measured growth trajectory ahead, ⁠as the language-learning app prioritizes user engagement and product improvements over near-term ‌monetization.

Shares of the Pittsburgh-based company slumped 11% in volatile extended trading.

At the heart of Duolingo's strategy is a shift toward prioritizing user experience and long-term retention over near-term monetization, as it invests in ​product quality and engagement to build a larger base ⁠of paying subscribers.

"We are making long-term ⁠bets, and the returns on the investments we're making are going to be 2027 ⁠and ‌beyond," CFO Gillian Munson told Reuters.

The company said it expects bookings growth of about 10.5% for the year, with a slower pace in the ⁠second quarter before accelerating later in 2026. Duolingo has ​set a goal of ‌reaching 100 million daily active users by 2028.

Investors have increasingly focused on whether ⁠Duolingo can ​sustain its strong conversion of free users into paying subscribers under its freemium model, particularly as bookings growth slows.

The language-learning platform reported revenue of $292.0 million in the first quarter, beating analysts' ⁠estimates of $288.5 million, according to data compiled by ​LSEG, as subscription growth remained the primary driver of its business.

Daily active users rose 21% to 56.5 million, while paid subscribers increased 21% to 12.5 million, pointing to continued ⁠engagement across its global user base.

Total bookings grew 14% to $308.5 million in the first quarter, beating estimates of $301.7 million, according to data compiled by Visible Alpha.

Duolingo largely maintained its full-year revenue expectation, projecting revenue of about $1.21 billion, in line with analyst ​expectations. For the second quarter, the company forecast revenue of ⁠about $295.5 million, slightly ahead of estimates of $294 million.

The company has been investing heavily in ​product improvements, particularly in speaking features and AI-powered ‌tools such as its premium Duolingo Max tier. ​It said margins could moderate later in the year as usage of AI features increases.

(Reporting by Akash Sriram in Bengaluru; Editing by Tasim Zahid)

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