Canal+ taps Google's AI for video production, content recommendation

FILE PHOTO: Logos of French TV channel Canal+ are reflected in a puddle in front of the Canal One headquarters of the Canal+ Group in Issy-Les-Moulineaux near Paris, France, February 20, 2025. REUTERS/Abdul Saboor/File Photo

March 11 - French ⁠media group Canal+ on Wednesday said it ⁠had struck a multi-year partnership with Alphabet's Google ‌Cloud to deploy generative artificial intelligence across its production operations and streaming platform.

With Netflix spending on AI-driven recommendation engines and ​Amazon embedding machine learning deep ⁠into Prime Video, CANAL+ ⁠is betting that Google's firepower can help it ⁠punch above ‌its weight as it races toward a target of up to 100 million ⁠subscribers by 2030 after swallowing South Africa's ​MultiChoice.

(Reporting by Leo Marchandon in Gdansk; Editing by Matt Scuffham)