Apple leads global smartphone market with 20% share in 2025, says Counterpoint

FILE PHOTO: FILE PHOTO: A person uses a phone to capture iPhones on display during Apple's event at the Steve Jobs Theater in Cupertino, California, U.S. September 9, 2025. REUTERS/Manuel Orbegozo/File Photo

Jan 12 (Reuters) - Global ‌smartphone shipments rose 2% year-on-year ‌in 2025, lifted by stronger demand ‌and economic (?) momentum in emerging markets, Counterpoint Research said on Monday.

Apple led the market with a ‍20% share, the largest ‍among the top ‌five brands, supported by solid demand in emerging ‍and ​mid-sized markets and strong sales of the iPhone 17 ⁠series, said Counterpoint analyst Varun Mishra.