Netflix sends off 'Stranger Things' with bike rides and product blitz

FILE PHOTO: Cast members Noah Schnapp and Millie Bobby Brown attend the screening for the final season of the television series "Stranger Things", at Odeon Luxe Leicester Square in London, Britain, November 13, 2025. REUTERS/Isabel Infantes/File Photo

LOS ANGELES (Reuters) -Netflix's hit sci-fi series "Stranger Things" is about to ride to its conclusion with a marketing and merchandising blitz befitting a blockbuster movie.

Ahead of the fifth and final season's debut on Wednesday, thousands turned out in Los Angeles at a cycling event dubbed "One Last Ride," a nod to the show's bike-riding teenagers in the fictional town of Hawkins, Indiana.