Mondelez International Oreo bisquits are seen in this illustration taken July 26, 2021. REUTERS/Dado Ruvic/Illustration
NEW YORK (Reuters) -Snack maker Mondelez is using a new generative AI toolto cut costs for the production of marketing content by 30% to 50%, a senior executive told Reuters.
The packaged-food manufacturerbegan developing the tool last year with ad company Publicis Groupe and IT firm Accenture. Mondelezexpects that the tool will be capable of making short TV ads that would be ready to air as soon as next year's holiday season, and potentially for the 2027 Super Bowl, said Jon Halvorson, Mondelez’s global senior vice president of consumer experience.
