Is that a newscast or a sales pitch? New AI videos make it tough to tell


With a slew of new AI video tools and new ways to share them launched in recent months, the line between newscast and sales pitch is starting to blur. — Pixabay

In a short-form video post, an influencer gets worked up about a television news story from California. The images broadcast behind her appear authentic, with an anchor calling viewers to action, victims and even a CNN logo.

“California accident victims getting insane payouts,” the anchor says above a banner touting “BREAKING NEWS.”

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