A smartphone with the Electronic Arts logo is seen in front of a displayed "Battlefield 2042" logo in this illustration taken September 16, 2021. REUTERS/Dado Ruvic/Illustration
(Reuters) -Electronic Arts' "Battlefield 6" has hit all-time highs for franchise sales during the first three days of its launch, selling over seven million copies, the video game publisher said on Thursday.
EA was betting on the latest "Battlefield" title to restore the franchise's reputation and loosen the dominance of "Call of Duty," published by Microsoft-owned Activision Blizzard, in the first-person shooter genre.
