FILE PHOTO: A logo for Amazon Web Services (AWS) is seen at the Viva Technology conference dedicated to innovation and startups at Porte de Versailles exhibition center in Paris, France, June 12, 2025. REUTERS/Benoit Tessier/File Photo
(Reuters) -Amazon.com's cloud unit, Amazon Web Services, announced a multi-year partnership with the National Basketball Association to launch new AI-powered features and data insights from games, the organizations said on Wednesday.
The deal, which did not have a financial value attached, will introduce "NBA Inside the Game", a basketball platform that will turn data points into insights and interactive experiences.
