A customer looks at Apple's iPhone 17 series at the company's Sanlitun store during the first day of sales of the smartphones in Beijing, China, on Sept 19, 2025. — Bloomberg
For the past four years, some Apple Inc customers have been waiting for a fresh design before buying a new iPhone. The time has come for those consumers, with the iPhone 17 Pro, Pro Max and iPhone Air going on sale Sept 19.
In a first since 2020, Apple is rolling out several new iPhone designs. It’s also releasing into stores a new Apple Watch SE, Watch Series 11, Watch Ultra 3 and AirPods Pro 3.
