Amazon developing consumer AR glasses to rival Meta, The Information reports


FILE PHOTO: The logo of Amazon is pictured at the company logistics center in Carquefou near Nantes, France, October 15, 2024. REUTERS/Stephane Mahe/File Photo

(Reuters) -Amazon.com is developing augmented reality (AR) glasses for consumers, the Information reported on Wednesday, citing two people with knowledge of the plans, a move that would put the company in competition with Facebook owner Meta.

The glasses, internally codenamed "Jayhawk," will include microphones, speakers, a camera and a full‑color display in one eye, the report said. Amazon is aiming to roll out the product to consumers in late 2026 or early 2027.

Amazon declined a Reuters request for comment on the report.

The project would mark Amazon’s entry into the consumer AR‑glasses market. The company has already been working on specialized eyewear for delivery drivers, according to a Reuters exclusive report last year.

Those eyeglasses would provide turn‑by‑turn navigation on a small screen along routes and at each stop, Reuters reported at the time.

Both models use the same underlying display technology, according to The Information. The consumer version will have a full‑color display and a sleeker, less bulky design than the delivery model, the Information reported.

The delivery‑worker glasses could debut as soon as the second quarter of 2026, with an initial production plan of about 100,000 units, the report said.

Amazon’s consumer AR glasses would compete directly with Meta Platforms, which is expected to unveil a new version of its AR glasses at its Connect conference next week, according to media reports.

Meta partnered with EssilorLuxottica’s Oakley earlier this year on AI‑powered smart glasses, following the success of its Ray‑Ban Meta line, which has sold in the millions since its 2023 launch, media reports said.

(Reporting by Deborah Sophia in Bengaluru; Editing by Tasim Zahid)

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Next In Tech News

India's Tata signs up Intel as major customer for $14 billion chip foray
Trump comments raise doubts over Netflix's $72 billion deal with Warner Bros
Paramount makes $108.4 billion hostile bid for Warner Bros Discovery
IBM accelerates cloud drive with $11 billion Confluent deal as AI demand booms
NextEra expands Google Cloud partnership, secures clean energy contracts with Meta
Meta to offer choices on personal Facebook and Instagram ads, EU says
Amnesty says India's review of location-tracking plan 'deeply concerning'
Only a few automakers to keep up AI push, Gartner says
Suspected TikTok and drunken driving crashes highlight dangers of impaired and distracted driving
Apple just lost a key designer– many are happy to see him go

Others Also Read