Marc Benioff says AI does 50% of Salesforce's work, calls himself the 'Taylor Swift of tech'


Despite his enthusiasm, he acknowledged the disruptive impact of tech on labour. — Bloomberg

Artificial intelligence now performs up to half the internal work at Salesforce, according to founder and CEO Marc Benioff, who says his company is spearheading a "digital labor revolution" that will reshape the future of work.

"AI is doing 30% to 50% of the work at Salesforce now," Benioff said during an episode of The Circuit with Emily Chang last week, citing software engineering and customer service as key areas transformed by automation.

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