Young people are using Instagram for everything except the app's original function. — Pixabay
How badly does the photo-sharing app Instagram covet young users? On Thursday, it introduced the most expensive brand campaign in the app’s history, according to Meta, and it is squarely focused on Generation Z.
“We’re 15 years old now, and I think one of the core challenges we face is: How do we stay relevant?” Adam Mosseri, the head of Instagram, said in an interview.
