Scrolling on LinkedIn is changing. Gone are the days of simple text posts and carousels: videos are now the secret weapon brands are using to capture the attention of professionals. — AFP Relaxnews
Popularised by TikTok, the vertical video format has quickly become the standard on social media. From generalist to more specialised platforms, everyone has embraced this trend.
Professional network LinkedIn is no exception, with short-form videos there generating increasing engagement. This format has even become a key lever for gaining visibility. This evolution is prompting creators and brands to rethink their content to capture users' attention.
