Mid-tier iPhone lags behind predecessors in first month on sale in Europe


According to Counterpoint Research data, the iPhone 16e, released at the end of February 2025 and priced at "just” €719 (RM3,480) in France, ranked ninth among the best-selling smartphones in Europe in March. — Bloomberg

The iPhone 16e, the newest and most affordable of Apple's latest-generation smartphones, made a strong entry into Europe's bestseller list, according to the March 2025 ranking published by Counterpoint Research. However, initial sales have yet to match the performance of previous mid-tier iPhone SE handsets.

According to Counterpoint Research data, the iPhone 16e, released at the end of February 2025 and priced at "just” €719 (RM3,480) in France, ranked ninth among the best-selling smartphones in Europe in March. It alone accounted for 8% of iPhone sales on the continent.

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