Brain rot comes for Italy


The Italian brain rot subgenre emerged in January, when absurd characters generated by artificial intelligence started to show up in TikTok feeds. — Pixabay

The first thing you need to know about Italian brain rot is that it isn’t strictly Italian.

The second thing you need to know is that any discussion of what it means will most likely make you seem very uncool (you’re just supposed to get it) and will probably involve a lot of head scratching.

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