Roblox partners with Google to offer in-game advertising


Rewarded video ads allow users to earn in-game perks for watching up to 30-seconds of full-screen video ads, according to a statement from Roblox. — Unsplash

Roblox Corp is partnering with Alphabet Inc’s Google to offer ads that encourage player engagement, marking a significant step in the video-game platform’s push to generate more revenue from advertising.

Rewarded video ads allow users to earn in-game perks for watching up to 30-seconds of full-screen video ads, according to a statement from Roblox on Tuesday. 

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