Ubisoft faces make-or-break moment with 'Assassin's Creed Shadows'


FILE PHOTO: UbiSoft Entertainment logo is seen at the Paris Games Week (PGW), a trade fair for video games in Paris, France, October 27, 2024. REUTERS/Sarah Meyssonnier/File photo

(Reuters) - Ubisoft is banking on the success of "Assassin's Creed Shadows" to fight its way out of financial troubles as the French videogame publisher grapples with falling revenue, a sinking stock price and takeover speculation.

The title, which will be launched on Thursday, marks a return to the company's best-selling franchise after a string of high-profile flops including "Avatar: Frontiers of Pandora" and "Star Wars Outlaws" cast doubts on its strategy of licensing new intellectual property to create games.

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