Adobe rolls out AI agents for online marketing tools


FILE PHOTO: Adobe logo is seen on smartphone in this illustration taken June 13, 2022. REUTERS/Dado Ruvic/Illustration/File Photo

SAN FRANCISCO (Reuters) - Adobe on Tuesday said it is rolling out artificial intelligence "agents" that brands can use to help consumers navigate their websites.

Adobe is known for consumer apps such as Photoshop but also sells a suite of business-to-business software tools used in online marketing, which made up a quarter of Adobe's $21.5 billion in sales in its most recent fiscal year.

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