Reddit unveils new content moderation and analytics tools to boost user engagement


Reddit's logo is displayed, at the New York Stock Exchange (NYSE) in New York City, U.S., March 21, 2024. REUTERS/Brendan McDermid/File Photo

(Reuters) -Reddit on Thursday launched tools aimed at helping people adhere to community rules and better understand content performance, its latest step to boost engagement on the platform.

The announcement follows a recent slowdown in quarterly user growth due to a change in Google's algorithm that impacted traffic from the search engine. The traffic from Google has, however, recovered, CEO Steve Huffman said last month.

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