Meta targets fake celebrity ads in Europe, South Korea

If a public figures enables Meta's new feature, the tool will scan their profile picture and compare it with faces appearing in suspected fake ads, which will be automatically blocked if misuse is confirmed. — AFP Relaxnews

Meta, the parent company of Instagram and Facebook, is launching a facial recognition tool to detect scam adverts featuring images of celebrities in Britain, the European Union and South Korea.

Meta has already tested the tool in other countries, where it plans to expand the feature to cover more celebrities.