FILE PHOTO: TikTok app logo is seen in this illustration taken, August 22, 2022. REUTERS/Dado Ruvic/Illustration/File Photo
(Reuters) -Britain's privacy watchdog, the Information Commissioner's Office, on Monday launched an investigation into how TikTok, Reddit and online image sharing website Imgur safeguard children's privacy.
Social media companies use complex algorithms to prioritise content and keep users engaged. However, the fact that they amplify similar content can lead to children being influenced by increasing amounts of harmful material.
