Thailand’s tourism authority is partnering with a unit of China’s search engine giant Baidu Inc to enhance the nation’s image as a safe travel destination and calm tourists unnerved over viral news about an alleged kidnapping of a Chinese actor.
The Tourism Authority of Thailand signed a letter of intent with Beijing Baidu Netcom Science Technology Co on Thursday in Bangkok. The company will deploy digital marketing, AI-powered travel insights and customised content to improve Thailand’s tourism image for Chinese travellers, according to a TAT statement.
