Google unwinds employee diversity goals, citing Trump’s DEI orders


People are seen through a window at Google offices in San Francisco, Oct 24, 2024. Google abandoned employee diversity targets on Feb 5, 2025, saying that as a federal contractor, it needed to comply with President Trump’s executive orders opposing diversity, equity and inclusion policies. — ©2025 The New York Times Company

SAN FRANCISCO: Google tried for years to diversify its workforce, saying it would hire and promote more women and people from racial minorities.

On Feb 5, the company abandoned employee diversity targets, saying that as a federal contractor, it needed to comply with President Donald Trump’s executive orders opposing diversity, equity and inclusion policies.

In 2020, Google announced a goal of increasing the number of people from underrepresented groups in its leadership team by 30% within five years.

“In the future we will no longer have aspirational goals,” Fiona Cicconi, Google’s chief people officer, said in a Q&A that was emailed to employees and viewed by The New York Times.

A Google spokesperson said that the company was “committed to creating a workplace where all our employees can succeed and have equal opportunities” and that it had been reviewing its programs over the last year. The email was reported earlier by The Wall Street Journal.

Like other tech giants, Google responded to a DEI backlash bolstered by Trump’s election victory. Meta, which owns Facebook and Instagram, has eliminated many of its diversity teams, while Amazon has been reviewing its DEI programs.

On Jan 22, Trump signed an executive order instructing federal contractors to not engage in DEI, which he described as “illegal discrimination”. Through its cloud-computing arm, Google provides technology services to the federal government.

Google has also started a DEI review that could result in the company cutting additional programs and initiatives, Cicconi said in the email.

The company will “carefully” evaluate programs, trainings and initiatives “and will update them as needed”, she said. The company will consider whether some of them “raise risk” or “aren’t as impactful as we’d hoped”.

Google reported last year that 5.7% of its workforce was Black, up from 3.7% in 2020, and that 7.5% of its employees were Hispanic or Latino, compared with 5.9% in 2020.

After the killing of George Floyd and ensuing protests in 2020, Google was one of many companies in the United States that pledged to hire and promote more Black and Latino workers. Part of Google’s approach to improve representation was to expand its offices in cities such as Atlanta and Washington.

On Wednesday, Cicconi said that the company would continue to invest in places beyond California and New York, and that the company would also hire in many countries globally. She added that the company would continue to have employee resource groups in which workers from similar backgrounds can convene.

“We’ve always been committed to creating a workplace where we hire the best people wherever we operate, create an environment where everyone can thrive and treat everyone fairly,” Cicconi said. “That’s exactly what you can expect to see going forward.” ©2025 The New York Times Company

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