Meta to test ads on Threads in US and Japan


FILE PHOTO The logo of Meta Platforms business group is seen in Brussels Belgium December 6 2022. REUTERSYves HermanFile Photo

FILE PHOTO: The logo of Meta Platforms' business group is seen in Brussels, Belgium December 6, 2022. REUTERS/Yves Herman/File Photo

(Reuters) - Meta Platforms will begin test launching ads on its social media platform Threads with a few brands in the U.S. and Japan, it said on Friday, as the app hits over 300 million monthly active users.

During early testing starting Friday, image ads will appear in the Threads home feed, placed between content posts for a small percentage of users, Meta said in a blog.


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