How an Irish YouTuber turned a niche following into millions for charities with holiday livestreams


McLoughlin, better known as ‘Jacksepticeye’, finds that gaming enthusiasts aren’t just drawn by his expressive reactions to the latest action role-playing games; fans also resonate with his candid discussions of mental health. — AP

NEW YORK: Seán McLoughlin wears a lot of hats: YouTuber. Voice actor. Coffee entrepreneur. But McLoughlin, better known by his pseudonym Jacksepticeye, likes to say he would be a therapist if he wasn’t posting video game playthroughs for his nearly 31 million subscribers.

The 34-year-old Irish creator finds that gaming enthusiasts aren’t just drawn by his expressive reactions to the latest action role-playing games; fans also resonate with his candid discussions of mental health. The supportive responses from his niche but passionate following make McLoughlin feel “less alone”, he said, forging the same camaraderie that brought him to online gaming communities as a lonely 20-something living at his family’s remote home.

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