Today's marriages are increasingly fragile, and separations more frequent. This instability can raise new and unexpected issues. For example, in the event of divorce, who gets to keep the TikTok account? A far from trivial question, at a time when many couples make a living from content creation.
"Unfortunately, (the rumours) are true. We are separating." It's with these words that Kat and Mike Stickler begin a video, posted on March 18, 2021, on TikTok, announcing their divorce. The two influencers can be seen talking stony-faced into the camera as they explain to their many, many followers that they've decided to jointly raise their daughter, MK, despite going their separate ways. The post reached 28.6 million views, making it one of Kat Stickler's most viewed pieces of content.
