Wang said that ‘AI has become an integral part of the ecommerce landscape, enabling smarter decision-making and more tailored customer experiences at scale’. — CHRISTOPHER FAM/The Star
SINGAPORE: Lazada is now rolling out AI Lazzie, an artificial intelligence (AI)-powered virtual shopping assistant designed to provide users with a more tailored online shopping experience.
AI Lazzie is based on OpenAI's multimodal ChatGPT and was unveiled during a media event in Singapore today (Oct 29).
The company said its virtual shopping assistant will provide Lazada customers with personalised product recommendations based on a user’s preferences, purchase history and wishlist; access to bundle deals and hidden discount vouchers; and round-the-clock customer support.
It will also allow customers to request AI-generated product descriptions highlighting areas a particular user might be interested in, as well as summaries of what other buyers have said about a specific product listing in reviews, which could be especially useful for popular products with many reviews.
Another notable feature in Lazada’s suite of AI tools is the virtual try-on model, which the company claimed will allow shoppers to visualise clothing fit by selecting virtual models. This tool shows how garments may look when worn while simultaneously providing personalised sizing recommendations.
Howard Wang, Lazada Group’s chief technology officer, said that “AI has become an integral part of the ecommerce landscape, enabling smarter decision-making and more tailored customer experiences at scale.
“As we dive deep into how we can enhance AI algorithms to personalise product recommendations, optimise supply chains, and enhance customer service interactions, it is clear that AI will remain a key enabler in pushing the boundaries of what ecommerce can achieve.
“What excites me most is how we are building robust AI systems to solve complex technical problems in ways that directly improve the shopping experience for our customers.”
The suite of AI features is currently being rolled out in stages and will be available to all Lazada users by Nov 11.
The event also saw the launch of the "Artificial Intelligence Adoption in eCommerce in South-East Asia" white paper, which surveyed over 6,000 ecommerce users across South-East Asia, including 1,002 from Malaysia.
The survey revealed that 52% of respondents cite convenience in online shopping as a reason to adopt AI in their personal lives, with 83% stating they would be willing to pay for AI-enhanced shopping experiences.
