Meta partners with Hollywood's Blumhouse to test out its AI movie generation model


Meta AI logo is seen in this illustration taken May 20, 2024. REUTERS/Dado Ruvic/Illustration/File Photo

NEW YORK (Reuters) - Facebook owner Meta said on Thursday it had teamed up with Blumhouse Productions, the Hollywood company behind popular horror films such as "The Purge" and "Get Out," to put its new generative AI video model Movie Gen to the test.

The announcement comes after Meta unveiled Movie Gen, which it said can create realistic-seeming video and audio clips in response to user prompts, earlier this month. Meta claimed the tool could rival offerings from leading media generation startups such as OpenAI and ElevenLabs.

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