While American teens use Instagram more often, they're more fond of TikTok, according to the findings of Piper Sandler's report. — AFP
Social networks are pervasive in the lives of teenagers, and TikTok seems to be the one they prefer. According to a study by Piper Sandler, nearly 40% of young people rank it as their favourite social platform, even though they use Instagram more.
TikTok remains the preferred social network for American teenagers, according to a new semi-annual survey by Piper Sandler based on a poll of 13,500 young people with an average age of 15.8. Nearly two in five teenagers (39%) named the Chinese platform as their favourite social network, ahead of Instagram (32%) and Snapchat (18%).
