Spiegel speaks onstage during the Snap Partner Summit 2024 on Sept 17, 2024 in California. The company, which unveiled its fifth version of AR glasses at its annual conference, hopes improving the device will drive mass consumer adoption. — Getty Images for Snap Inc/TNS
In its relentless search for ways to weave digital products into people’s lives, Big Tech has achieved some big wins. Smartphones are ubiquitous. Apple Watch users talk to their wrists. Artificial intelligence-powered assistants are everywhere.
But convincing people to wear computers on their faces has been a dud. So far, at least.
