Simon was waiting for a ride home one evening when he received a strange notification on his iPhone. It appeared with the iMessage logo, almost like a text message, but it was a suggestion from Siri, Apple’s virtual assistant. “Start a Check In with Daniel,” the phone prompted him. “Let them know when you arrive at your destination.”
Simon, who works in artificial intelligence at a company in British Columbia and asked to be identified only by his first name because he was commenting on the work of another tech company, was amused by the notification and took a screenshot. Daniel was his old roommate who lived nearly 5,000 miles away, on a completely different continent: Why on earth would his phone think he’d want to check in with him?