Does Google's monopoly impact search results?

Search for something on Google these days, and you don't just see results, but a page topped with ads, often linking to websites built for turning views and clicks into cash. Now after a landmark US court finding, the advertising and tech titan is facing a reckoning. — Photo: Lukas Schulze/dpa

LOS ANGELES: The founders of Internet search and digital advertising giant Google wrote in a 1998 paper that goals for online advertising “do not always correspond” to useful Internet search results.

Now, after Google was found to hold an illegal search monopoly, critics suggest the company that became synonymous with Internet search has, as Sergey Brin and Larry Page feared, shifted “away from the needs of the consumers”.