Apple unveils iPhone 16, with prices starting from RM3,999, touting artificial intelligence features

Apple Inc. introduced the latest version of its flagship device, the iPhone 16, betting it can entice consumers with modest hardware upgrades and AI technology that’s still on the horizon. — Photographer: David Paul Morris/Bloomberg

Apple Inc. introduced the latest version of its flagship product, the iPhone 16, with Chief Executive Officer Tim Cook saying it was built for artificial intelligence "from the ground up.”

The iPhone 16 and 16 Plus will be available in new colors and get a customisable Action button that had only been available on higher-end models, Apple said during a presentation Monday. There’s also a more powerful chip and new Camera Control button that lets users snap pictures and access camera functions.