Apple hits record as AI features promise boost in iPhone sales


A person uses a smartphone as Craig Federighi and John Giannandrea attend a discussion panel during Apple's annual developer conference event at the company's headquarters in Cupertino, California, U.S., June 10, 2024. REUTERS/Carlos Barria

(Reuters) -Apple shares surged over 7% to a record high on Tuesday, nearly regaining from Microsoft its crown as the world's most valuable company a day after it unveiled new AI features meant to rekindle demand for iPhones.

Tuesday's rally came as Apple trails the S&P 500 in 2024 due to waning iPhone sales and concerns on Wall Street that the company is lagging other technology heavyweights in a race to dominate emerging artificial intelligence technology.

Apple's stock climbed 7.3% to end the day at $207.15.

With a market capitalization of $3.18 trillion, Apple was just behind Microsoft at $3.22 trillion, and just ahead of AI chip powerhouse Nvidia at $2.97 trillion.

All three are in a tight race to be the world's most valuable company.

Microsoft's market value most recently overtook Apple's in January. Nvidia's value briefly eclipsed Apple's last week.

At its annual developer event on Monday, Apple unveiled an improved Siri virtual assistant that can answer a wider range of queries and accomplish more complicated tasks than earlier versions, and several AI features across its apps that will be shipped with the latest operating systems for iPhones, iPads and Mac computers.

At least 13 analysts raised their price targets on Apple's shares after the developer event, with some saying the latest features could encourage a cascade of new purchases as the company prepares to announce a new line of iPhones in autumn.

"Apple is demonstrating that it is invested in evolving its platform and devices to enable the next era of computing, interfaces and experiences," Gartner analyst Tuong Nguyen said.

(Reporting by Yuvraj Malik and Shubham Batra in Bengaluru and by Noel Randewich in San Francisco; Editing by Shounak Dasgupta and Bill Berkrot)

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Next In Tech News

New York Times sues Perplexity AI for 'illegal' copying of content
Senator Elizabeth Warren calls Netflix-Warner Bros deal an antitrust 'nightmare'
Analysis-Europe forges ahead with Big Tech crackdown with X fine, defying Trump
Apple, Google send new round of cyber threat notifications to users around world
Cloudflare restores services after minor dashboard outage
Netflix to buy Warner Bros Discovery's studios, streaming unit for $72 billion
X hit with $140 million EU fine for breaching content rules, TikTok settles
AI bubble to be short-lived, rebound stronger, NTT DATA chief says
SoftBank's Arm plans to set up chip training facility in South Korea
Shein hits back at French government in court hearing over sex dolls, weapons

Others Also Read