AI to ‘transform’ gaming but costly, says Ubisoft CEO

Ubisoft CEO Yves Guillemot (centre) is joined by members of the Ubistoft team on stage at the Ubisoft Forward 2024 showcase presentation at the Belasco Theater in Los Angeles, California on June 10, 2024. — AFP

LOS ANGELES: Generative AI will profoundly change how video games are created and played, but its capital costs are a serious hurdle, the CEO of French gaming giant Ubisoft told AFP on June 10.

Speaking at a Los Angeles event showcasing upcoming releases, Yves Guillemot said generative AI, or Gen AI, could make open-world games like Ubisoft’s blockbuster Assassin’s Creed franchise feel even “more alive”.